Luxury real estate is not in crisis

Luxury real estate is not in crisis. The pandemic has not dampened the appetite for fine stone, quite the contrary. This is particularly true in French-speaking Switzerland, where, despite the stagnation of prices for standard housing, the market for very high-end properties above 5 million, is showing an insolent health.

Luxury real estate is not in crisis

With a degree in real estate management and a deep knowledge of the market, the director of this new entity, Maxime Dubus, answers our questions.


- How would you defne SPG One - Christie's International Real Estate's positioning in Switzerland ?


As pioneers in prestige real estate in French-speaking Switzerland, my team and I are at the service of a demanding clientele and have all the know-how and resources necessary to complete transactions and projects in the best possible conditions. For all matters relating to the acquisition of exceptional properties, we are privileged interlocutors. Our presence, notably in Geneva, Lausanne, Montreux, Neuchâtel, Villars, Gstaad, Crans-Montana and Verbier, ofers us a formidable feld of action. In addition, our partnership with Christie's International Real Estate gives us access to a selection of exclusive real estate properties, very often of the market. Last but not least, our afliation with the family-owned SPG-Rytz group, whose long experience and solid network are well known, is another of our assets. For 60 years and three generations, this group has been the reference in real estate development, brokerage and management in French-speaking Switzerland.


- How does the prestige real estate market in French-speaking Switzerland fare ?


If we take Geneva as an example, the luxury real estate market there is clearly on the rise compared to previous years, 23 residential transactions at more than CHF 10'000'000.- have been completed since the beginning of 2021, including 5 properties priced at over CHF 40,000,000. Te situation in Vaud is a little more nuanced. Sales of luxury properties and apartments have certainly increased there, but in a more measured way. Demand is spread over the diferent regions of the canton, with potential buyers widening their search radius. Terre-Sainte and the Lausanne area are experiencing the strongest growth compared to previous years. Finally, in the Swiss Alps, where we are particularly present, we are witnessing a very signifcant evolution: demand is booming there. Naturally, the trend is most pronounced in Gstaad and Verbier, given the scarcity of supply. As a result, prices have gone up. 


What are your own values, your strategy for bringing these extraordinary transactions to fruition ?


Trust, knowledge and confdentiality are our three cardinal values, our three elements of diferentiation. Exceptional real estate is a world of its own, with its own codes. Te privileged clientele for whom it is intended requires special sensitivity and absolute discretion. And above all, haute couture service. Listening to the client, understanding their needs and desires is a key element that we place at the forefront. Our customers are almost always looking for the rare gem, and thanks to our perfect knowledge of the local and national market, we are able to propose exclusive items. For those who wish to put their property up for sale, the SPG One team has the relevant contacts within a prominent clientele.



Pages 134 - 136
November edition 2021
Rubrique What's Up

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