A Consistently Strong Economic Environment. Despite an international context marked by uncertainties, the Swiss economy demonstrates remarkable stability. The fundamentals remain sound: low unemployment, near-zero inflation, and a strong Swiss franc. The Swiss National Bank keeps its key interest rate at 0%, maintaining favourable borrowing conditions for both private buyers and investors. This stability inspires confidence. Buyers retain strong financing capacity, while sellers benefit from a market where demand remains robust.
Low Interest Rates Fuel Ongoing Demand
Historically low interest rates continue to support acquisition projects, whether for primary residences, second homes, or investment properties. In the most sought-after areas—particularly around Lake Geneva and in prestigious Alpine resorts—demand far outstrips supply. The result is a moderate but steady increase in prices, underpinned by a strong local clientele and renewed interest from international buyers.
Worth noting: for buyers, financing opportunities remain attractive; for sellers, it is an ideal time to enhance the value of their property, especially in premium locations.
French-Speaking Switzerland: A Tight but Dynamic Market
The Lake Geneva region remains one of the country’s most attractive real estate hubs. Geneva and Lausanne see strong demand, driven by a robust economic fabric and a pressured rental market. High-end detached houses continue to appreciate, with increases exceeding 7% year-on-year, while quality condominium apartments are quickly snapped up. Peripheral municipalities such as Nyon, Morges, Rolle, and Vevey are also performing well. They offer an excellent balance between quality of life, mobility, and still-competitive prices, attracting an increasing number of families and professionals.
The Swiss Alps: A Strong Comeback for Second Homesdaire
After a few quieter years, the Alpine market is regaining momentum. Iconic resorts such as Verbier, Crans-Montana, and Gstaad are seeing marked price increases of 5–8% year-on-year.
Several factors explain this trend:
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A limited supply of new properties, constrained by legislation on second homes,
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Growing appeal of the mountains and “refuge” destinations,
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An international clientele seeking Swiss stability and quality of life.
For buyers, these markets demand responsiveness and professional guidance; for sellers, they offer genuine opportunities to enhance property value.
Strengthened Appeal Despite Uncertainties
Recent legislative changes, such as the abolition of the imputed rental value tax, are expected to support the attractiveness of property ownership. Other measures, still under discussion—such as a potential inheritance tax or municipal pre-emption rights—should be closely monitored, as they could influence regional property taxation in the medium term.
Outlook for 2026: Stability and Selectivity
The French-speaking and Alpine markets are entering a more selective phase. Properties in prime locations—lake views, city centres, or close to ski slopes—will continue to enjoy positive momentum, while more standard segments may stabilise.
For buyers: a favourable interest rate environment and opportunities to acquire high-quality properties.
For sellers: a persistent scarcity of supply and market conditions conducive to a well-timed sale.
In a world where volatility is becoming the norm, French-speaking Switzerland remains a safe haven: a market built on quality, stability, and the lasting value of property.
Authors: Maxime Dubus – October 2025
